Privacy
policy.

This Policy explains what information Blush may collect, how we use and share it, and the choices available to you.

Last updated: October 23, 2026 · Applies to the Blush app and related services.

1. Who We Are and How to Contact Us

Blush is a social app that lets users create profiles, connect with others, and share content. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and otherwise process personal information when you access or use the Blush mobile application and any related services that link to this Policy (collectively, the “App”). It also describes the choices and rights that may be available to you.

This Policy applies to the App. It does not apply to third-party websites, services, or platforms, which have their own privacy policies. The App is intended for users in the United States who are 18 years of age or older. If you are under 18, you may not use the App.

This Policy is incorporated into our Terms of Service. By using the App, you acknowledge this Policy. If you do not agree, do not use the App.

For privacy questions, requests, or complaints, contact us at Blushandfeedback@blushiay.com. This is also the contact for support, account deletion, data-rights requests, and copyright complaints.

This Policy serves as our Notice at Collection for California residents.

2. Information We Collect

We may collect the following categories of information, depending on how you use the App.

2.1 Information You Provide

• Account information: such as your email address, username, password, date of birth or age confirmation, and account settings.
• Profile information: such as your name, bio, profile photo, interests, and other information you choose to add.
• User Content: such as posts, comments, messages, photos, videos, audio, reactions, reports, and other materials you submit or share.
• Communications: such as support requests, reports, feedback, and survey responses.
• Photos and videos: if you choose to upload or share photos or videos, we may collect the files and related metadata. If you use a feature that requires access to your camera, microphone, or photo library, we may access those features with your permission and consistent with your device settings.
• Payment information: if you make a purchase, payment information may be processed by the app store or a payment processor. We may receive limited transaction information, such as the product, amount, date, and status.
• Age and eligibility information: such as date of birth, age confirmation, or other verification information collected through the age gate.
• Other information you choose to provide.

2.2 Information Collected Automatically

• Device and app information: such as device type, model, operating system, app version, language, time zone, mobile network, IP address, unique device identifiers, advertising identifiers such as IDFA or GAID, and device settings.
• Usage information: such as features used, content viewed, interactions, search queries, session duration, timestamps, and referral information.
• Diagnostic information: such as crash logs, error reports, performance data, and similar technical information.
• Approximate location: we may infer approximate location from your IP address. If you enable location features and grant permission, we may collect more precise location information. You can manage location permissions in your device settings.
• Cookies and similar technologies: as described in Section 5.

2.3 Information from Third Parties

We may receive information from service providers, platform providers, other users, and publicly available sources. For example, we may receive reports about content or accounts, fraud-prevention signals, or limited transaction information from an app store or payment processor. We may combine this information with information we collect.

2.4 Categories of Personal Information

The table below describes the categories of personal information we may collect under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”). The examples are illustrative, and the purposes and disclosures are described in Sections 3 and 4.

We may also collect other information with your consent or as described at the point of collection.

3. How We Use Information

We may use information to:

• provide, operate, and maintain the App;
• create and manage accounts, verify age and eligibility, and authenticate users;
• enable social and community features, display User Content, and facilitate interactions;
• personalize content, recommendations, and your experience;
• communicate with you, respond to inquiries, provide support, and send service messages;
• moderate content, investigate reports, enforce our Terms, and promote safety;
• protect the App, users, and others, and detect and prevent fraud, abuse, security incidents, and illegal activity;
• analyze usage, debug, test, and improve the App, and develop new features;
• conduct research and create aggregated or de-identified information;
• provide advertising and marketing where permitted, measure their effectiveness, and personalize offers, subject to your choices;
• process payments and transactions;
• comply with legal obligations, respond to legal requests, and enforce our agreements;
• evaluate or complete a corporate transaction; and
• provide AI-powered features, if available.

Where required by law, we rely on your consent or another lawful basis for these uses.

We may send promotional communications. You can opt out by following the unsubscribe instructions in the message or by contacting us. We may still send service-related messages.

4. How We Share Information

We may share information as described below. The categories of recipients and providers may change from time to time.

4.1 Service Providers

We may share information with service providers that perform services for us, such as hosting, cloud storage, analytics, advertising, payment processing, crash reporting, authentication, moderation, customer support, email delivery, security, AI technology, and professional advisory services, if and as applicable. These providers may access information as necessary to perform their services and may be subject to contractual obligations.

4.2 Affiliates

We may share information with our affiliates for the purposes described in this Policy.

4.3 Other Users and the Public

Your profile and User Content may be visible to other users and the public, depending on your settings and the nature of the feature. Your interactions may also be visible.

4.4 Platform Providers and Payment Processors

We may share information with the app store or platform through which you access the App and with payment processors to process purchases and transactions.

4.5 Advertising and Analytics Partners

We may share or make available information to advertising, analytics, measurement, and attribution partners. These partners may use information for their own purposes, including to provide personalized advertising and measure its effectiveness, subject to their privacy policies and your choices.

4.6 Legal and Regulatory

We may disclose information if we believe it is necessary to comply with law, legal process, or government requests; protect our rights, property, or safety or that of users or others; enforce our Terms; detect or prevent fraud or security issues; or respond to claims.

4.7 Corporate Transactions

We may share information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, including during due diligence.

4.8 With Your Consent

We may share information with your consent or at your direction.

4.9 Aggregated or De-Identified Information

We may share aggregated or de-identified information that is not intended to identify you.

4.10 Third-Party Policies

Third-party recipients may use information in accordance with their own privacy policies. We encourage you to review them.

5. Cookies and Similar Technologies; Advertising Identifiers

We and our service providers may use cookies, pixels, web beacons, SDKs, local storage, and similar technologies in the App. These technologies may collect information such as device identifiers, IP address, usage information, and approximate location. We may use them to authenticate users, remember preferences, understand usage, improve the App, measure advertising, provide personalized advertising, and maintain security.

We may collect and use advertising identifiers, such as IDFA on iOS and GAID on Android, where applicable. These identifiers may be used to measure advertising, personalize content or ads, and prevent fraud. You can reset or delete your advertising identifier and limit personalized advertising through your device settings. For example, on iOS, you can use the Tracking and Advertising settings; on Android, you can use the Ads settings. If you opt out of personalized advertising, you may still see non-personalized ads. Your settings may not affect all data collection.

Third parties may collect information over time and across different apps or websites. You may be able to clear local storage by clearing the App’s data or reinstalling the App. Clearing data may not delete your account.

6. Data Retention

We retain personal information for as long as necessary to provide the App, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods may vary based on the type of information, the purposes for which it was collected, legal requirements, and the risk of harm.

We may retain certain information after you delete your account or stop using the App, including for legal, security, fraud-prevention, backup, and dispute-resolution purposes. We may retain aggregated or de-identified information for longer periods.

7. Your Privacy Rights

7.1 Rights That May Be Available

Depending on your state or jurisdiction, you may have some or all of the following rights:

• the right to know or access the personal information we collect about you;
• the right to correct inaccurate personal information;
• the right to delete personal information;
• the right to obtain a copy of your personal information;
• the right to opt out of the sale or sharing of personal information;
• the right to opt out of targeted advertising;
• the right to limit the use or disclosure of sensitive personal information;
• the right to non-discrimination for exercising your privacy rights; and
• the right to appeal a decision, where applicable.

7.2 How to Exercise Your Rights

To exercise a right, email us at Blushandfeedback@blushiay.com. Please describe your request and the right you wish to exercise. We may need to verify your identity before processing your request. We may ask for information such as your account email or other identifiers. If you use an authorized agent, we may require written permission and may verify your identity directly. We will respond within the time required by applicable law. We may deny or limit a request as permitted by law.

7.3 Account Deletion

You can delete your account through the App’s settings or by emailing us at Blushandfeedback@blushiay.com. Deleting the App does not delete your account. We may retain certain information as described in Section 6.

7.4 California Residents

If you are a California resident, you may have the following rights under the CCPA/CPRA:

• Right to Know: the right to request the categories and specific pieces of personal information we have collected, the sources, the purposes, and the categories of third parties to whom we have disclosed it.
• Right to Delete: the right to request deletion of personal information we collected from you, subject to exceptions.
• Right to Correct: the right to request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: the right to direct us not to sell or share your personal information, as those terms are defined by the CCPA/CPRA.
• Right to Limit Use and Disclosure of Sensitive Personal Information: the right to limit the use and disclosure of your sensitive personal information to purposes permitted by the CCPA/CPRA.
• Right to Non-Discrimination: the right not to be discriminated against for exercising your privacy rights.

To exercise these rights, email us at Blushandfeedback@blushiay.com. For opt-out requests, you may use the subject line “Do Not Sell or Share My Personal Information.” For requests to limit sensitive personal information, you may use the subject line “Limit Use of My Sensitive Personal Information.” We will process requests as required by applicable law.

Some of the disclosures described in this Policy may be considered “selling” or “sharing” under the CCPA/CPRA, depending on the circumstances and your choices. We may continue to disclose information for purposes that are not considered selling or sharing, such as providing the App, security, fraud prevention, and legal compliance.

We will not discriminate against you for exercising your rights. We will not deny goods or services, charge different prices, or provide a different level of quality because you exercised your rights, except as permitted by law.

The categories we may collect, the sources, the purposes, and the disclosures are described in Sections 2, 3, and 4.

7.5 Other U.S. State Laws

Residents of other states may have similar or additional rights under applicable law. You may contact us at the email above to exercise those rights. We will not discriminate against you for exercising your rights.

7.6 Appeals

If we deny a request, you may appeal where required by applicable law by emailing us at Blushandfeedback@blushiay.com. We will respond as required by applicable law.

8. Children’s Privacy

The App is intended for users 18 years of age and older. We do not knowingly collect personal information from children under 13. If you are under 18, you may not use the App. If we learn that a child under 13 has provided personal information, we will take reasonable steps to delete it. If you believe a child under 13 has provided information, contact us at Blushandfeedback@blushiay.com. We may take additional steps to verify age and may suspend or terminate accounts that do not meet eligibility requirements. This approach is consistent with the Children’s Online Privacy Protection Act.

9. International Data Transfers

We may process information in the United States and in other jurisdictions where we or our service providers operate. Privacy laws in those jurisdictions may differ from those in your state or country. Where required, we take steps designed to provide appropriate safeguards for cross-border transfers. The App is intended for users in the United States.

10. Security

We use administrative, technical, and physical safeguards designed to protect personal information. These may include access controls, encryption where appropriate, monitoring, and vendor management. No method of transmission or storage is completely secure, and we cannot guarantee that unauthorized access, disclosure, alteration, or loss will not occur. You are responsible for protecting your account credentials and for notifying us promptly at Blushandfeedback@blushiay.com if you suspect unauthorized access.

11. Policy Updates

We may update this Policy from time to time. The updated Policy will be posted in the App with a new effective date. If we make material changes, we may provide additional notice through the App or by email. Your continued use of the App after the effective date means you acknowledge the updated Policy. If you do not agree, you should stop using the App and may request deletion of your account.